ICNH
Creating a fresh brand identity for the International College of Natural Health involves crafting a specific color scheme, designing a logo, and developing a website. The primary target audience is professionals within the natural health field.
Deliverables
Logo
Brand Personality
Visual Identity
Website
Listening & Learning
The International College of Natural Health is a pioneering brand designed to bridge the gap between skilled natural health professionals and meaningful career opportunities in Australia. Their mission is to create a thriving ecosystem that nurtures both practitioners and the natural health industry.
Their primary audience includes naturopaths, herbalists, nutritionists, holistic therapists, wellness coaches, and other professionals within the natural health field.
They aim to attract individuals seeking fulfilling careers in Australia’s thriving health industry.
Through collaborative efforts in discovery and brand strategy workshops, we defined a harmonious blend of nature-inspired elements and modern design.
With calming greens, soothing earth
tones, and vibrant accents their logo now symbolizes growth, health, and vitality, and reflects the balance between traditional natural health practices and contemporary professionalism.
Aligning & Designing
We established four criteria for success:
Educational Excellence: To provide high-quality and comprehensive natural health education that meets industry standards and prepares students for successful careers.
Student Engagement: To foster an engaging learning environment that encourages active participation, critical thinking, and practical application of natural health principles.
Industry Recognition: To establish the institution as a reputable and recognized authority in the field of natural health.
Research and Innovation: To contribute to the advancement of natural health knowledge through research initiatives, partnerships, and innovative curriculum development.
Growth and Expansion: To steadily grow enrollment, offerings, and geographical reach while maintaining educational excellence.
We designed the identity around this objectives. The idea behind the visual identity was to recognise the value of natural health in the Australian education system.
We used the acronym ICNH for ease of pronunciation, combining natural elements with a more traditional Sans Serif font to represent the educational structure in place.
Refining & Delivering
Once the identity was set, I designed and produced a suite of collateral highlighting the different business courses.
I also created a mock-up of an accessible app and formulated a comprehensive guide for its future development.
Credits:
Mockups from Envato Elements.
Images from SLIQ and Envato Elements.
